Module 3 ยท Lesson 2
Landing pages: how to turn a visitor into a lead or buyer
A landing page is A focused web page with one and only goal - Get the surfer to perform an action: purchase, leave details, register. Unlike a regular website that has a menu, pages, and navigation routes - on a landing page There is nowhere to run.
When do you need a landing page?
- CPL campaign (leads) - Mandatory! The surfer has to fill out a form and leave details
- Product comparison - A page that compares 3-5 products and links to partner links
- Flagship product - In-depth review with strong CTA
- Collecting emails - Lead Magnet + registration form
Landing page structure converts
A good landing page is built from 6 blocks:
- Hero - One sentence that explains the value. Example: "Save up to 70% on electronics - our recommendations for 2026"
- subtitle - A brief description of what the surfer will receive
- Social proof - reviews, number of customers, "already 5,000 people enjoying"
- The value proposition - 3-4 points (prominent) why you should
- Main CTA - Prominent button ("Get access", "Purchase", "Leave details")
- form / link - as simple as possible. For lead: name + phone/email are enough
Tools for creating landing pages
| tool | cost | A major advantage |
|---|---|---|
| Affiracle AI Builder | Free (for platform partners) | Landing page builder with AI, mobile optimized, built-in tracking |
| Carrd.co | Free / $19 per year | Simple and fast, perfect for one page |
| Canva Sites | free | Easy design with drag & drop |
| WordPress + Elementor | Storage cost (~$5/month) | Full flexibility, excellent SEO |
Key principles for a converting landing page
- loading speed - A page that does not load within 3 seconds loses 50% of the surfers
- Mobile optimized - 70%+ of the traffic comes from the phone
- Focus - One goal only. Don't scatter with 5 different CTAs
- Visual - Images/video of the product, not just text
- Urgency - "Limited time sale", "3 units left", "Coupon valid until Thursday"
โ ๏ธ Common mistakes on landing pages
- Too much text - the surfer doesn't read, he scans
- Form too long - 2-3 fields are enough. Each additional field reduces conversions by 10%
- Without a clear CTA - the surfer does not know what to do
- Heavy images - slow down the page
- No compatibility with mobile - an immediate disaster
In the next lesson we will learn the principles of tracking - how to know exactly where each sale came from.