Writing content that ranks in Google: article structure, optimization and link building
Have you found a keyword with low demand and competition? excellent. Now you need to write an article that Google would like to display on the first page. Here is the formula.
SEO article structure converts
1. Heading (H1) with the keyword
The title must include the keyword + be attractive:
- โ "headphones" (too general)
- โ "The 5 best headphones for working from home - 2026 guide"
2. Opening paragraph (100-150 words)
Includes the keyword, explains why the article is important, and guarantees value. Google gives a lot of weight to the first paragraph.
3. Table of Contents
List of internal links for each section in the article. Improves user experience + helps Google understand the structure.
4. The body of the article - subheadings (H2, H3)
Divide the article into clear sections with subheadings that include variations of the keyword:
- H2: "The best headphones up to 200$"
- H2: "The best headphones with noise filtering"
- H3: "Sony WH-1000XM5 Review"
5. Comparison table / summary
A table summarizing all the products - name, price, score, link. Surfers like to scan tables.
6. CTA + affiliate links
For each product - a clear button/link "for purchase at [store]".
7. Frequently Asked Questions (FAQ)
3-5 short questions and answers at the end of the article. Helps rank in Google's "People Also Ask".
Basic technical optimization
| element | what to do |
|---|---|
| Title Tag | The keyword + 50-60 characters. Example: "The 5 best headphones 2026 | review and comparison" |
| Meta description | An enticing description in 150-160 characters that includes the keyword |
| URL | Short and clean with the keyword: /best-headphones-2026 |
| pictures | Alt text with the keyword, compression to a small size (WebP) |
| Internal links | Link articles to each other - "Read also: Headphone selection guide" |
| Site speed | Compressed images, no unnecessary scripts, fast storage |
| Mobile | The site must look perfect on the phone |
Basic link building
Link building = getting links from other sites to your site. Google sees links as "votes of trust" - the more sites that link to you, the higher Google ranks you.
Linkbuilding techniques for beginners:
- Guest Posting - Write a guest article for another blog in your niche with a link back
- Comments in the forums - Answer questions on Israeli forums (FXP, Pair of Opinions) with a link to your article when relevant
- collaborations - Exchange links with sites of similar size
- social networks - Share any new article on all networks
SEO is Long term game. A new article takes an average of 3-6 months to start ranking on the first page. This is not a method for quick money - but it is the most stable and profitable long-term method. Start today, shorten another six months.
- WordPress (free) + storage (~$5/month)
- Yoast SEO or Rank Math (free plugin)
- Google Search Console (Free - see what's rated)
- Google Analytics (free - see traffic)
- Ubersuggest (3 free searches per day)
We have completed the SEO module! ๐ฏ From here we will move to the world of sponsored traffic - how and when to start investing money in advertising.